Genesis

Our history

Anatole Baker: the finest alchemy between the Parisian Art-deco style of the roaring 20’s and Swiss watchmaking high technology.

Anatole Baker is the product of a five-year collaboration between two Franco-swiss experts in terms of technical development and design aiming at the creation of a watch in which quality, inventiveness, creativity and beauty, in pure Platonic sense, come together in universal and essential harmony.

Every Anatole Baker watch is made of 100% Swiss components assembled in Geneva and comes with a hand-made fully customized wristlet from Atelier du Bracelet Parisien a traditional leather workshop located in the heart of Paris historical centre.

Beautifully elegant and streamlined, the Anatole Baker 1920 watch is simply the finest product of high-end watchmaking in 2020.

The Anatole Baker brand and the “1920” model were born out of the imagination of two French and Swiss designers and watchmakers buoyed by a 40-year experience in luxury watchmaking and leather goods making in order to offer one of the most beautiful rectangular timepieces in Swiss watchmaking history with a modern interpretation of the roaring 20’s art-deco style.

 

This joint-venture also has its origin in the greatest challenge that rectangular watches makers have to face: to make an angular timepiece as agreeable to wear as a round one. The attachment system linking the case to the wristlet, a true devil in the detail in its own right, is the product of a genuine technical development too. The Anatole Baker “1920” model is equipped with an interchangeable hand-made alligator or Galuchat – the emblematic leather of the era – leather wristlet. Comfortable, soft and resistant this wristlet perfectly fits the case in line with the lugs of the watch whatever the wrist-breadth of the owner and makes our “1920” model the most pleasurable to wear rectangular timepiece in watchmaking history.